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Search Engine Optimization Consultants
If you are looking for a quick fix to get your website ranked higher in the major search engines there is no need to read further. Our SEO consulting firm believes there are no quick fixes to search engine optimization. Don't fall for the scams put forward on many online advertisements that promise to submit your website to "1,000 web directories".
Good search rankings are a result of a systematic approach which can take weeks and months to see higher SERP rankings that last. If you want the best for your business, work with one of the best Internet marketing and search engine optimization companies that service US business owners. We publish our before and after results for you to read. No smoke and mirrors, just the facts.
Search engine optimization is not one task or one event rather it is an series of tasks which include web development, content development, link building and at times pay-per-click campaigns. If you are not in the game for the long haul, we are not a good match for your business. Why?
There is no satisfaction in taking anyone's money when you know their budget or commitment will not yield any significant SEO results for their website.
Lead Generation Websites
A well written HTML website that is optimization for search engine marketing is a great source for lead generation. If you are currently paying a lead generation service or buying leads from a company that are losing their effectiveness, then call us for examples on how our websites produce low cost recurring leads. We have data to show that our business model helps companies own their lead flow at significant cost savings.
Lead Generation for Automobile Dealerships - A Dirty Little Secret
An
good example of how lead generation website can help your business
is the automobile industry. When you search for a brand of
cars you will often not see local car dealership on the first few
pages of Google and Yahoo in organic search.
Instead, you will see automotive sites like www.edmunds.com , www.motortrend.com www.cars.com or even Yahoo autos. These sites pose as consumer review sites and blogs but their real purpose is the capture leads and sell them to car dealerships for up to $25 per lead. This is a multi-million dollars business and most all auto dealers across the USA but these leads each day.
Test it out. Type into Google "2008 Jaguar" and you will see AutomobileMag.com Edmunds.com and Motortrend.com on page one and a few blogs. Notice no car dealerships. Narrow the search to a specific model car and you will see more of the same.
The dirty little secret is that no one is telling the car dealers that if they fixed their website, they could have a higher Google or Yahoo ranking and capture those leads for free. Do you think the web designers or writers at Edmunds would feature an article on how to improve automotive dealership websites? Never. They would not want to kill the Golden Goose.
Our car dealership clients now know how to fix the lead generation problem . Websites created by Pasch Consulting Group are a major lead source for automotive retailers with better conversion rates and lower costs. Does it work? Read for yourself these case studies on automotive SEO, web design and Internet marketing:
Automotive Sales Lead Generation
If you are looking for additional case studies, visit our latest websites:
SEO Consultants with Amazing Results
Our work and success is well documented because SEO work has measureable results. Before we start an SEO project we document the existing rankings for keywords that apply to our customers business. As we work with our clients we show them the increases in visibility and search engine ranking results. If you are looking to update your website in conjunction with SEO, then call us to also discuss our web design services.
View our case studies menu to read about our client projects which include Mollydooker Winery, Mr. John, Infiniti of Santa Monica , Gengaro Stone and Chief Executive Air. We can work with your existing web developers to achieve amazing results. In the case of Mr. John, we were able to help their portable toilet rental website which was a third party content management platform. No project is too large or too difficult to tackle with the right game plan.
Pay Per Click vs. Organic Search
Before you spend money on pay-per-click campaigns like
Google
Adwords or
Yahoo Search Marketing
(YSM) it is our belief that you
should maximize your site for organic search first. The only
exception would be if you need to create a influx of sales
immediately, unable to wait for organic web changes
to take effect.
By fixing all SEO and HTML web design issues with your website first, the additional traffic via PPC will be directed to error free pages with the ability to track results.
If you need assistance setting up your first PPC campaign, give us a call to discuss your budget and our approach to accountable PPC campaign design. It is important that if you are running a pay-per-click advertising campaign that you have good landing pages that are design for data capture, tracking and lead generation.
PPC Tip: If you are going to evaluate the ROI on a pay-per-click campaign you should invest in a clean phone number to track non electronic sales leads from your PPC campaign. Interested? Give us a call to discuss our successful pay-per-click campaign stories.
Search Engine Marketing
The process of creating a plan to optimize your website and online marketing starts with an analysis of your website. We will prepare a diagnostic report of your website and then review our findings with you to decide if there is a sufficient budget to proceed.
The goal of SEO is to strengthen your brand and enhance the impact of your marketing campaigns through greater search visibility.
Your investment in web optimization has measureable results that can be attached to business goals. Unlike traditional media and advertising, your investment in your Internet marketing can be analyzed in fine detail giving you the ability to adjust your on-line marketing dollars for a successful result.
Content Management Systems
In the past month I have been working with some customers that use Content Management Systems (CMS) from third party web hosting companies. The allure of CMS websites is that the customer can update or add pages without the need of a web programmer. The often unknown downside to content management websites is that many do not allow unique page titles, descriptions and META tags for each page.
One client that uses a CMS system is Mr. John, a leading provider of portable toilet rentals in the New York tri-state area. We are working with Mr. John to apply SEO updates to their content management system to create high SERP for terms such as bathroom trailer rentals, portable toilet rentals and temporary restroom facilities.
So, if you are using a content management system for your website your #1 priority is to know if you have control over the META tags for each page on your site. On the Mr. John CMS platform, their software has provisions for META tags edits per page and we have started the process of updating all the pages for optimal SERP..
Another potential client that contacted us was www.spectragases.com which just cutover to a new content management system in June 2007 and asked us for our SEO opinion. The sad realization was that their web hosting platform as of July 1, 2007 had all the page titles, page descriptions and keywords the SAME for all pages. This is a big black mark against your website,
One
of the very best content management systems that I have seen that
functions as an ecommerce site is at
www.bonitamarie-intl.com
. This new client has asked us to update their web pages for the
best practices in search engine optimization. We were
very pleased to see that the ecommerce platform that they
chose was fully compliant with updating all pages with unique META
tags.
The lesson here is simple. If you are going to use a content management system (CMS) for your corporate website, make sure you have full page level control of the META tags and titles. If not, your site will never rank very well. Buyer beware!
As a final note, if you are shopping CMS website vendors, make sure you check the page rankings for their customers. If they rank well then select them...if their client sites lack good organic visibility....then avoid them.
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Next SEO/SEM Seminar in NJ
Our next SEO Seminar will be held on April 2, 2008 in Red Bank New Jersey. The seminar will run from 10:00 am - 3:00 pm.
If you are interested in attending, click here or give us a call. Seminar is $150 per person and includes lunch.
732-842-4720
Brian Pasch, CEO
The Pasch Consulting Group has been assisting growing companies increase their visibility on the Internet with great success. Review our case studies to see if our services are a good fit for your business.
Who is our ideal client? Anyone who is serious about monetizing their business on the web and who has a minimum budget of $2,000 allocated to search engine optimization (SEO) and website content development.
A practical look at the work involved in creating competitive rankings in organic search reveals that anything less than 20 hours of work by an SEO professional will not yield substantial results in the long term.
No Bull- Just Results
If you believe the wild claims that a few hundred dollars can get your website on page one in Google and Yahoo you should not call to enlist our services.
We talk straight to the point, deliver amazing results and charge a professional fee. If you want the best for your company's website investment then give us a call.
Free SEO Analysis
Call us for a free analysis of your existing website. See an example of our free SEO analysis feedback. See how your website design stacks up against best practices in SEO.
Client Spotlight
Long Beach Mercedes Benz is THE luxury car destination in Southern California for new Mercedes Benz cars as well as used Mercedes Benz cars. Check out their online lease specials and large inventory of Mercedes Benz cars in California.
Irvine BMW is a leading destination for quality BMW cars in Orange County California. Check out Irvine's great selection of BMW used cars that serves Los Angeles, San Diego and Orange County California.
Dr. Ajay Goyal is the founder of the New Jersey Bariatric Center. Dr. Goyal is a leading surgeon that offers lap band surgery and gastric bypass surgery for people who are obese. If you know someone who needs advise on surgical weight loss procedures, have them call Dr. Goyal.
Remote Backups - How Safe is Your Data?
The Pasch Consulting Group is a reseller for a very reliable remote backup solution that we encourage everyone to investigate. Make sure your valuable files are backed up each day without any work on your part.
Click on the logo above or go directly to our reseller website. When you check out please enter the number 2234 in the "Affiliate Field" so that we can get credit for your purchase and can be notified if your backups fail or your files are not being loaded properly.
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