Writing Search Engine Optimized Press Releases

We conducted a study on the effectiveness of press releases as a tool for Internet marketing and link building. The results of the study have been quite frankly amazing. In the past,  we did not put a high priority on electronic press releases. Their potential for Internet marketing and positioning was lost to more pressing items; that is all changing.

From our study results, we are strongly encouraging all clients to create one to three press releases per month on their business news, promotions or activities. Once they are drafted, we will tweak them for optimal visibility and post them electronically for you. Why? We have perfected a system of writing techniques and posting methodologies that create visible SEO links within hours of submission.

Interested? Go to Google and type “video wall NYC” and see that the 5th listing on Page One is a press release on “McCann Systems”, our client.

Try another phrase: type in “SEO Five Stars” and you will see a press release that we wrote for our own business.

One last time…type “realize band NJ” and you will see our press release announcing that Dr. Ajay Goyal will be one of the first bariatric surgeons to use the new Johnson & Johnson “REALIZE” band for his surgical weight loss program at the New Jersey Bariatric Center.

The point is that you can start to push off the competition for key search phrases by writing new content in the form of a press release. We have been preaching about “web content” and this is just another form of distribution.

Wondering what to write a press release about?  Here are a few suggestions:

• New product, service or innovation

• New employee or promotion

• A new law or regulation in your industry

• Your attendance at an upcoming trade show

• Upcoming seminar that you are holding

• Holiday sale or promotion

• Quote an industry leader who supports your product/service.

If you are serious about marketing your business on the Internet, press releases properly edited by our staff for search engine optimization are another tool in your arsenal for winning new web visitors.

Clients who are enrolled in our “Link-Up” Internet marketing program know that press releases will be created and distributed each month. If you have not yet called to discuss our link-up program, give us a call today.

If you are not signed up for “Link-Up”, press releases are charged based on the time it takes to post the release. If editing is involved, that is also charged at our hourly rates. Normally, to submit a press release to three distribution services, we bill our clients an hour of service time.

Keep in mind that Yahoo and Google pickup press releases in their own ways so one press release site will often not be enough to use for electronic distribution.

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