Forget the wild claims, promises, prices and gimmicks regarding higher rankings in Yahoo and Google. If the goal of your website is to be a reflection of a viable professional company then you are on the right track. It will take an investment of time and resources but in the end you will be rewarded.
Here are some examples of our search engine optimization (SEO) projects for our clients. All of these companies had viable business models that were missing good visibility on the Internet. You can check the SERP for the keywords shown for each client.
This New Jersey small business owner contacted us to help promote his business which caters to families planning for college expenses.
This niche business is the perfect case study to show that any company, large or small, can dominate search results for the business if they are committed to win.
College Funding Associates asked us to refresh their website and setup a SEO strategy to attract customers that type in search phrases like:
His business is now on page one of Google for these search phrases and dozens more. You can visit their website at www.collegefundingassociates.com.
This New Jersey car dealer contacted us to help promote their Infiniti car dealership in Central New Jersey. Internet marketing costs for car dealers are very expensive when they run PPC campaigns like Google Adwords or other paid advertising systems.
We decided to implement two strategies to increase their search engine visibility. We created a new website that was optimized for search and we also created a sub-domain off their existing website at www.circleinfiniti.com.
Consumers use the Internet for car research and also to find the best deals online. Circle Infiniti has a great reputation for consumers who have purchased cars from them. So, we had a great story to tell which would attract more Infiniti car buyers in New Jersey.
Today, Circle Infiniti has multiple SERP on Google, Yahoo and MSN page one for popular phrases that involve NJ Infiniti car searches. Example are:
Infiniti cars NJ
Lease Infiniti NJ
NJ Infiniti dealer
NJ Infiniti lease
NJ Infiniti service
NJ Infiniti parts
NJ Infiniti used cars
This project consisted of creating a series of websites to properly attract the many segments of the wine consumers; buyers, collectors and writers. Some of the websites involved in the project were:
The Brandspa project centered around the tweaking of a graphical appealing website that was invisible to organic search. This project is the perfect example of how we do not need to reinvent the wheel when we perform our SEO services. We kept in tact the original visual design and did our work behind the scenes. The end result was a very satisfied client and page one search rankings in Goggle and Yahoo.
Mr. John is the East Coast leader in portable restroom facilities for job sites, outdoor concerts, sporting events, park facilities and VIP events that require deluxe restroom trailers. The company had just completed the switch-over to a content management website architecture and was looking to improve search engine rankings.
Working with a content management framework can be difficult for SEO consulting since it depends how much control is given to the customer. We were able to work with the web hosting company to achieve great results in a very short period of time. With stiff competition on the web for "porta john" services, we had our work cut out for us.
After we accomplished updating their existing website, we proposed that we create a new website that combined the services of both Mr. John and Russell Reid. The end results was a new website located at www.wastemanagementhub.com that has become a powerful lead collection website in the tri-state area.
Chief Executive Air specializes in private jet charter and private jet management. This is a very competitive marketplace with many SEO savvy business owners competing for a small population of elite shoppers.
It took over 6 months to take their existing website that was not design for SEO to get high rankings in Yahoo and Google. This project involved significant content development and link building. The end result of a client website with high organic visibility.
Click to see the organic search results that we have achieved in a very competitive field.
Radiant Lighting is a US manufacturer of architectural LED lighting fixtures and is a pioneer in LED lighting technology. Their field curvable LED lighting fixtures revolutionized the LED industry. Radiant Lighting approached the Pasch Consulting Group to help with their web marketing efforts.
A new website was created at www.ledlightingfactory.com in April of 2007 and the rest is history. Take a look at the organic search engine success of their new website in just a few months.
McCann Systems' existing website was invisible to search so after a few planning meetings we collaborated on a new website design. Their talent in-house web designer took cues from management and staff to create a visual feel that expressed the vision and energy of the NY Audio Visual Design and Build Firm.
Pasch Consulting was their mentor in search engine optimization, content development and keyword strategies. The new site went live in June 2007 and one month later we are reporting some great organic rankings. This is just the start of a fine organic search case study for audio visual installation services in New York City.
Gengaro Stone is a perfect example of how SEO works for even very basic HTML websites. Some businesses that do not conduct e-commerce transactions via their website or have a very limited number of services can often utilize a basic website design and still rank well in the search engines. This was the case for Sam's stone cutting business in New Jersey.
Gengaro Stone had a limited budget and never thought they needed a website for their word of mouth business. Now, with their website in place, Gengaro Stone is getting stone fabrication inquiries from across the State of New Jersey.
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Internet marketing rules are always changing so don't be lulled into thinking that your website can remain static.
If you would like to see additional examples of our SEO work, visit our corporate website case studies page using the link below.