LED Lighting Fixtures

US Manufacturer turns to organic SEO for optimal results

Radiant Lighting is a US manufacturer of architectural LED lighting fixtures.  Their existing website located at www.radiantlighting.com was well established in the industry but invisible to organic search. 

The decision was made to leave the existing site in tact and to experiment with a new, organic website for their new product lines.

A new website was created at www.ledlightingfactory.com and it went live in April of 2007.  Since then, the site has gained important organic search rankings in this VERY competitive field.

We will also be working on a new website dedicated to field curvable LED lighting fixtures.

 

As of July 16, 2007 these search phrases resulted in page one and page two SERP from Google on our new website:

Search phrases (terms in red are the highest possible Google rankings)

• LED Museum Lighting - Page 1, Listing 6
• LED Display Case Lighting - Page 1 Listing 9
• Flexible LED Lighting Fixtures - Page 1 Listings 3 and 4
• Serpentine LED Lighting Fixtures - Page 1, Listing 1 and 2
• Power Cove LED Lighting - Page 1, Listing 1 and 2
• Cove LED Lighting - Page 1, Listing 9
• LED Lighting Fixtures NJ - Page 1, Listing 1, 4 and 5
• LED Lighting Manufacturer NJ - Page 1, Listings 1, 2 and 3
• LED Lighting NJ - Page 1, Listing 1,2 and 3
• Architectural LED Fixtures - Page 1, Listing 9
• Commercial LED Fixtures - Page 1, Listing 3
• Residential LED Fixtures - Page 2, Listing 3
• LED Lighting Fixtures - Page 2, Listing 1
• LED jewelry lighting - Page 1, Listing 9
• LED jewelry case lighting - Page 1, Listing 3
• LED field curvable lighting - Page 1, Listing 1

We are very pleased with the number of Google Page One listings for general and specific LED search phrases.  In a short period of time we have been able to demonstrate the power of organic search to Radiant Lighting.  The key is that for all these phrases, their existing website that was not optimized for organic search was  NOWHERE to be found in search.

Updated on April 13, 2008 - We retested some of the phrases listed above and we are please that for most of these phrases we have moved higher and more are in the #1 position.

• LED Museum Lighting - Page 1, Listing 3
• LED Display Case Lighting - Page 1 Listing 3
• Flexible LED Lighting Fixtures - Page 1 Listing 1
• Serpentine LED Lighting Fixtures - Page 1, Listing 1 and 2
• Power Cove LED Lighting - Page 1, Listing 1 and 2
• Cove LED Lighting - Page 1, Listing 1
• LED Lighting Fixtures NJ - Page 1, Listing 1, 4 and 5
• LED Lighting Manufacturer NJ - Page 1, Listings 1, 2 and 3
• LED Lighting NJ - Page 1, Listing 1,2 and 3
• Architectural LED Fixtures - Page 1, Listing 2 and 3
• Residential LED Fixtures - Page 1, Listing 10
• LED Lighting Fixtures - Page 1, Listing 6
• LED jewelry lighting - Page 1, Listing 10
• LED jewelry case lighting - Page 1, Listing 7
• LED field curvable lighting - Page 1, Listing 1