NJ Advertising Agency - Brandspa

Brandspa LLC is a New Jersey branding and marketing agency located in Montclair.  We were called in to assess their website and the evaluate why their organic search rankings were so low. 

In this case, we were pleasantly surprised that the website had ample content for our SEO work however it was not formatted properly,  Specifically there were many pages that had text content imbedded in image files (JPG) which meant the text was invisible to the search engines.

Another issue with their existing website was that the page titles and page descriptions did not reflect the unique content of each page on their website. The site had many repeated page titles and not targeted page descriptions. Our diagnosis was simple, 10-15 hours of SEO work and the site would be re-engineered for better search engine rankings.   Since the site had a good design, attractive appeal and good content  we were confident that our changes would see an immediate effect in their rankings.

NJ Brand Marketing Agency  - Defining Keywords

Brandspa LLC gave us a list of search phrases that they wanted to be ranked highly for in Google and Yahoo. All of the phrases they chose did not result in one listing on Google page one or page two.  Basically, they were invisible for search. Four weeks after our work was completed, we measured their search engine visibility with striking results. The keyword focus was terms relating to the business lines of New Jersey Advertising Agency, New Jersey Marketing Agency and New Jersey Branding Agency.

As of June 10, 2007  their website www.brandspa.net was ranked on page One of Google for over 10 search terms and six were the #1 listing on Page one.  This was a dramatic change and a perfect example of the power of organic search programming via our SEO consultants.

Here is how the site ranked in Goggle on June 10, 2007:

Keyword Group  One: Perfection - defined as Google page one, listing number one.

• NJ brand creation - listing 1 and 2

• NJ brand marketing  - listing 1 and 2

• NJ branding agency  - listing 2 and 3

• NJ brand leadership  - listing 1 and 2

• brand development NJ  - listing 1 and 2

• croda marketing case study

• NJ advertising agency

• advertising agency NJ - listing 8

• brand marketing nj - listing 2

• Allan Gorman - listings 1 and 2

• brand marketing conference speakers nj - listing 8

Keyword Group Two: Near perfection - defined as  Google page one

• new jersey branding agency

• NJ marketing agency

• marketing agency NJ

• New Jersey marketing agency

• NJ ad agency

Keyword Group Three: Significant Visibility - defined as Google page two

• New Jersey advertising agency  - Listing #2

With this initial success we are not resting on these accomplishments.  We will be adding additional content to the website from whitepapers and case studies that Brandspa has created over the years.  The current Google page rank is 5 and we hope to increase this rating through proper coding, content management and SEO best practices.