Infrared Cameras - Night Vision - Thermal Imaging

When a potential customer calls we offer a free SEO website analysis of their existing site.  This review provides valuable feedback and gives the potential client a feel for our approach on what is involved to improve their organic search results,

Here is an example of an email that was sent to a perspective client (Electrophysics) about their current website design as it pertains to Search Engine Optimization.  The contact name was omitted for obvious reasons.

This example does not include any proprietary reports and techniques that we share with contracted clients.

 

 

 

Dear

Here are some comments from a first glance. If we work together you will learn that life is too short to not speak to the point so my comments are just stating facts and are not meant to offend anyone who has worked hard to put your site together. The overall design, navigation and internal coding is very good.

The websites is missing the SEO basics which will significantly enhance your organic search potential. I suggest that you read some of my case studies to see the results of websites that I have tweaked for SEO.  Visit www.searchengineoptimization-nj.com and www.seonj.com. If your website is using a content management system, I can log in remotely and update pages or just guide your staff how to do that.

PAGE DESCRIPTIONS

Shown below are HTML programming code from three different web pages, that cover different products. The HTML Page Description is the same for both pages. Very bad. Each page should have a unique page title, description and keywords. Also, the Description should be 2-3 complete sentences and not broken English with keyword jamming.

Product Page A

<title>Infrared Cameras, Thermal Imaging, Night Vision, Roof Moisture Detection</title>

<meta NAME="description" CONTENT="Electrophysics.com infrared cameras, thermal imaging and night vision systems for infrared and thermal imaging, spectroscopy, low light video surveillance and predictive maintenance.">

<meta NAME="keywords" CONTENT="infrared camera, uncooled thermal camera, night vision, infrared cameras, microbolometer, thermographic camera, uncooled thermal imaging, infrared illuminator, image intensifier, thermal imaging, night vision imaging, moisture detection, night vision photography, roof inspection, thermal cameras, thermal camera, thermal imaging, non contact temperature measurement, low light imaging, ir cameras, ir camera, thermal analysis, heat loss, infrared">

Product Page B

<title>Image Intensifier, AstroScope Night Vision, Pocketscope, Modular Monocular</title>

<meta NAME="description" CONTENT="Electrophysics.com infrared cameras, thermal imaging and night vision systems for infrared and thermal imaging, spectroscopy, low light video surveillance and predictive maintenance.">

<meta NAME="keywords" CONTENT="infrared camera, uncooled thermal camera, night vision, infrared cameras, microbolometer, thermographic camera, uncooled thermal imaging, infrared illuminator, image intensifier, thermal imaging, night vision imaging, moisture detection, night vision photography, roof inspection, thermal cameras, thermal camera, thermal imaging, non contact temperature measurement, low light imaging, ir cameras, ir camera, thermal analysis, heat loss, infrared">

Product Page C

<title>Infrared Cameras, Thermography, HotShot ECAB, Electrical Inspections</title>

<meta NAME="description" CONTENT="Electrophysics.com infrared cameras, thermal imaging and night vision systems for infrared and thermal imaging, spectroscopy, low light video surveillance and predictive maintenance.">

<meta NAME="keywords" CONTENT="infrared camera, uncooled thermal camera, night vision, infrared cameras, microbolometer, thermographic camera, uncooled thermal imaging, infrared illuminator, image intensifier, thermal imaging, night vision imaging, moisture detection, night vision photography, roof inspection, thermal cameras, thermal camera, thermal imaging, non contact temperature measurement, low light imaging, ir cameras, ir camera, thermal analysis, heat loss, infrared">

KEYWORDS

Again, from the three examples above, your KEYWORDS are all the same. VERY VERY BAD. The combination of duplicate descriptions and keywords creates will significantly lower your SERP.

PAGE TITLES

Your Page Titles could be tweaked a bit …they are good in some cases but there are a few I have issues with, especially this pattern:

<title>Night Vision - Thermal Imaging - Infrared Imaging Products - Electrophysics - Contact Us</title>

This page is a contact us page and the words ahead of “Contact Us” could be perceived by Google as keyword stuffing. The Titles should reflect what is on the page and this is just a blatant misuse of keywords. There are a number of pages that are setup like this and in the end your site will be penalized.

SITE INDEXING

Go into Google and type into the search box: site:www.electrophysics.com . You will see how Google sees your pages…you can see that the repetition is obvious and is hurting your organics search results. See screen print below

Also, your website is missing an a Google approved Sitemap: http://www.electrophysics.com/sitemap.xml

Your ROBOTS.TXT file is missing the new SITEMAP inclusion command

Conclusion

Your site is VERY NICELY DONE with content and layout. With SEO corrections, link building and external articles, this site will be a category killer.  To update all the pages will take some time but it will be well worth your investment since you have a Pagerank of 5 out of 10, once corrected, this site should rank above your competition.